Founders story
James
someone who lives an active lifestyle, was tired of hair products that couldn’t keep up. He needed something that could hold strong through workouts, busy days, and everything in between - without needing constant reapplication. Performance mattered.
Beth
A new mum, felt a growing responsibility to make choices that supported the planet her child would grow up in. She believed that building a brand meant building something that could give back - especially in an industry that often takes more than it gives.